There are three things that must be included in any law firm marketing campaign. These three things are critical to success.
The three things that must be included in any law firm marketing campaign are:
The WIFM: This acronym stands for: What’s In It For Me. If course this is from the perspective of the client. All marketing campaigns must be designed with the client’s interest in mind. If you are not approaching marketing from the client’s point of view you are making the mistake that dooms most marketing to failure.
The Call To Action: You must tell the prospective client what to do, when to do it and how to do it. Give them some specific action to take. If they are left to guess, they will do nothing.
The Follow-Up: How will you follow-up with the prospective client once he responds? What action will you (or your team take)? You must have specific answers to these questions and the action must be systematized.
These three things are critical to the success of any law firm marketing campaign. If they do not exist, your success will be limited.
This video outlines all three.