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The Value of a Legal Marketing Action Item List

One of the most frequent complaints I receive from attorneys is that they don’t have time for legal marketing. The feel overwhelmed, pressured and stressed out by managing the deliverables they must produce and the deadlines they are faced with. Making an action item list or a “To Do” list is one of the best ways to maintain your focus under the pressure of mounting deadlines.

Just about every successful attorney has some form of action item list. It helps keep them focused and organized. Here are four important reasons to use a “To Do” list in the day-to-day operation of your law firm.

Maintaining a focused list of action items will help you make certain nothing slips through the cracks. Busy people can easily overlook an important task. Having a list that you refer to regularly will help make sure this doesn’t happen.

Your action item list will help you hold yourself accountable for your own progress. One of the major frustrations I hear from attorneys is that they don’t make any progress on their legal marketing because they don’t have any time. In reality, we make time for things we feel are important. If you put something on your action item list it will become a priority. You will want to get it done. You will make time for it because it is staring you in the face.

Using an action item list will give you a sense of accomplishment. Crossing items off of your “To Do” list will make you feel good. Believe it or not, it will boost your confidence. You will feel productive.

Using an action item list will help you achieve your goals. This is probably one of the most important reasons to have a “To Do” list. On your list you should put action items that will help you get closer to achieving your annual goals. Small accomplishments add up.

Legal marketing is a process. It doesn’t have an end. Keeping a “To Do” list will help you make time to execute your legal marketing plan. It is not a luxury, it is a necessity.

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