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Top Three Law Firm Website Objectives

A few days ago, I wrote about law firm website mistakes you should avoid. Today we are going to focus on your law firm website objectives.  There are three main objectives for your law firm website. They are: Increase visibility Improve credibility Differentiate you from everyone else who does what you do Here’s how this works: Visibility Visibility is the first of three law firm website goals.  This happens in a couple of ways.  First, it occurs when people stumble upon your content through search engine optimization. For this to happen, you need to post lots of content that people can access. This content…

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Top Three Law Firm Website Objectives

A few days ago, I wrote about law firm website mistakes you should avoid. Today we are going to focus on your law firm website objectives.  There are three main objectives for your law firm website. They are: Increase visibility Improve credibility Differentiate you from everyone else who does what you do Here’s how this works: Visibility Visibility is the first of three law firm website goals.  This happens in a couple of ways.  First, it occurs when people stumble upon your content through search engine optimization. For this to happen, you need to post lots of content that people can access. This content…

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Law Firm Marketing Habits to Improve Your Income

My law firm marketing habits evolved from my career. At one point, I had over 300 people working for me. Each of them earned a salary, and they received incentive pay based upon our team’s overall performance.  Now I have a cadre of freelancers and contractors who get paid based upon their performance of specific, well-defined tasks.  Both groups – individualists and members of a team – struggled from time-to-time with productivity. All of us do.   When I work with lawyers, this is their biggest challenge.   Getting it all done and “getting home for dinner, on time, every night” is…

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