There is one quality that trumps all others in attorney marketing. That is persistence. Most marketing initiatives are only partially successful on the first attempt. Some adjustments always need to be made to the system to make it better, faster more productive or more efficient.
If you want to dominate your market, you need to be dedicated to attorney marketing. Even though success may not happen on the first try, persistence will win out in the end.
This video gives a couple of good examples of when persistence pays off in attorney marketing.