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Marketing for Lawyers the Missing Ingredient

We all want EVERYTHING to happen right now. I do. You do. But there are some things we cannot control. Before we get to that, let’s talk about the things we can control.

There are three big ones:

When We Start

This is a big deal. There are many people out there who complain about the things that do not happen. There are many folks who feel they are entitled to something or other.

In truth, you are not entitled to anything. Neither am I. We control our destiny based upon our own effort.

This effort must begin at some point. The expression “A project well begun is half done” is particularly apropos to marketing for lawyers.

If you want something to happen, you must get started. Now.

How Hard We Work

This is another virtue that people despise. There is no four hour work week and there is no free lunch. You must work for everything and you must work hard.

The easiest way to determine if you have done enough to make a particular project a reality is to think about the most work you have ever put into anything and then double it on your current project.

Most people think things get easier with experience. In truth, the more experience you have the harder you work. This happens because you know where the pitfalls are. You know when the issues will arise and you work hard to avoid them.

Who We Involve

There are experts who can help you do just about anything. If you involve them, things will happen more quickly. If you choose not to involve the experts, you are opening yourself up to unexpected problems. The choice is yours.

Now let me address the things we cannot control:

Forget About Them

You read that correctly. If you cannot control it, you should not worry about it. It just doesn’t make any sense.

All you can do is set yourself up for success and then have enough patience and faith that things will work out. I know this does not come easy but it will make your life better.

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