There is a formula for creating great legal marketing copy and you do not have to be a world class copywriter to implement it.
The formula is simple: Spend 60 percent of your time (and words) making an emotional connection with your target audience. Spend 40 percent of your time providing valuable educational information.
This video explains the 60/40 split for legal marketing copy creation.
It doesn’t matter if you are writing content for a video or creating great blog posts or developing a speech. This is the formula for success.
Make an emotional connection and then educate.