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Legal Marketing Strategy: Listen and Be In The Room

Have you ever had a conversation with someone who was more focused on their Blackberry or iPhone than they were on you?

Your clients have had this experience…with you!

If someone has taken the time to come to a meeting with you alone or with you and a group of people, you owe it to them to “be in the room” which means, well, watch this video:

Being in the room means paying full attention to the people with whom you are meeting. It means leave your Blackberry or other electronic device in the car. It means focusing on the client and the matter at hand.

One of the most important aspects of legal marketing is listening. You must listen first and emotionally engage the client second.

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