If you want better on-line recognition you should start issuing monthly press releases. Great legal marketing has always included the strategic use of the media to distribute your message but there is a new use for a tired old staple. I am referring to the press release. Most reporters ignore them but they do have some value in legal marketing. This video explains.
Distributing one press release each month can help boost your website’s placement in search engines like Google. Distributing a key word rich document that links back to your website is excellent for search engine optimization.
If you have not issued a press release in a while, do one today and see what happens. I am willing to wager that you will be pleasantly surprised by the amount of new links you receive to your website.