People always ask me how they get started writing their legal marketing plan. Well, before you start writing, you should do two things: 1) Watch this video. 2) Ask yourself the four questions below.
Here are the four questions you should ask yourself before you begin your legal marketing plan:
What do you want your law firm to look like in 3 years?
This question usually stops people dead in their tracks. Most attorneys have not given any thought to what their law firm will look like next month, let alone in 3 years. Take some time and really think about what you want your law firm to look like three years from today. Who will your clients be? Will you be making any additions to your team? What kinds of matters would you like to handle?
Getting this vision right is the essence of strategic planning. You cannot plan your marketing until you know who you want as your client.
How will this impact your life?
You work to live, you don’t live to work. You need to have a solid understanding of how the structure of your law firm will impact your life. Will it make things easier? If so, how? Will you need to work long hours? If so, why? Will you spend more time with your family?
Who do you need to know to make this happen?
There is a great deal of information you don’t currently know in order to fulfill the vision you have for your law firm. Just because you don’t know how you will make this happen doesn’t mean it is impossible. SOMEONE knows how to make this happen. Look for that someone. Even if you find several people with little pieces of the answer, you are much better off than you would be if you tried to go it alone.
Find out who can help then ask them to help you.
How will you get started?
Just figure out the first step. Don’t try and plot your takeover of the entire world. Figure out what you can do first just to get going. After you figure out the first step, plan the second step and so on…
A legal marketing plan is a living document. It should grow as you grow. It should also help you grow. Start with these four questions and you will be well on your way to building the law firm you deserve.