Legal marketing and lead generation go together.
Lead generation seems like a term right out of a sales training class. After all, salespeople follow up on leads. Lawyers don’t sell. Right?
People have choices in who they use for legal services. You must find people who need what you offer and who can afford your fees. This is what lead generation is all about. This video provides some detail.
Legal marketing should help drive qualified clients to your doorstep. That aspect of legal marketing is called lead generation. Attracting more clients means finding out who needs your services and introducing yourself to them. Your legal marketing should help you do that.