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Legal Marketing Expert Litmus Test

In the past few years legal marketing experts have popped up all over the place. If you are thinking of hiring a legal marketing expert you may want to follow this link to a video I posted about the charlatans that have recently infiltrated the ranks of legal marketing consultants.

If you do not want to spend the time to do your homework (and you should) before you hire a legal marketing expert, than I have a solid litmus test you can apply to anyone who claims they can help you attract clients for your law firm.

This is a concept borrowed directly from a Cognitive Behavioral Psychologist and made famous by Author Malcolm Gladwell. It is called the Theory of 10,000 Hours. Here is a video that explains how to apply this theory to hiring a legal marketing expert.


You should check with any legal marketing expert and ask for verifiable proof that they have helped a lawyers and/or law firms with marketing for at least 10,000 hours. If they have not, do not hire them.

If I were on trial for my life I would certainly want someone who had 10,000 hours experience in those situations handling my case.

Keep in mind that having this experience does not guarantee success. But it is a good starting point.

If you are looking to hire a legal marketing expert you should do your homework. Check the person out thoroughly. Speak with their clients. Verify their credentials. And sign an agreement so you can hold him accountable.

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