Most attorneys would not know their ideal client if he walked up and punched them in the mouth. Legal marketing should help you identify and engage your ideal client. If you have not given any thought to the kinds of clients you are attracting you need to watch this video.
The legal marketing process begins with client identification. It then helps you position your firm and differentiate yourself from your competition. Knowing what you want is half the battle.
What does your ideal client look like?