What does legal marketing have to do with a barbershop? About a month ago I told some friends the story of how I switched barbershops after three years. The story has an important lesson for anyone interested in legal marketing.
The moral of this story is: If you want your legal marketing to be effective, it has to be about the needs of the client. If you make your legal marketing about you, it will not only be ineffective, it will drive clients away.