Getting involved in a local group or civic organization is a great way to improve your local community while you grow your law firm. Legal marketing and civic organization leadership go hand in hand. This video explains.
Here is why assuming a leadership position is important:
People want to be lead. Your role in your community organization will help you achieve an elevated status in the mind of the people within the group. These people could very well be clients of yours someday.
If you want people to get to know who you are and what you do, accepting a leadership post in a community organization is a terrific way to gain that visibility. As a leader you will often be required to speak in front of groups, to write articles and to host meetings. All of these things enhance your visibility.
It Differentiates You
Many people do not get involved in the local community. Your involvement will separate you from everyone else who does what you do. Leadership further differentiates you. It helps set you apart. It shows stability and confidence.
If you have a desire to leverage your involvement in a community organization for legal marketing, you need to become a leader in that group. Business tends to flow to the leaders of organizations.