Strategic alliances are used often in the business world. They are highly effective for controlled growth and business development. In law firm marketing, strategic alliances are not regularly discussed or implemented.
Even a small law firm can benefit from setting up a strategic alliance. If you have not given this any thought, take a few minutes now and make a list of other professional service providers you could work with to develop this kind of relationship.
This brief video highlights some of the ways a strategic alliance could be set up in a law firm.