Law firm marketing needs to become a habit if you want to be successful. Successful attorneys focus on accomplishing a little each day in order to make a big difference over time. There are lots of reason this strategy works. This video covers three of them.
Daily action eventually becomes a long term habit. Research indicates that habits are formed by repetitive action over 21 days. Focusing on law firm marketing each day will help create habits that will drive clients to you. You don’t need to spend an enormous amount of time on law firm marketing in order for it to pay off. Just an hour a day can make all the difference.
Small improvements create big results. It is always easier to change things gradually. When it comes to law firm marketing, the change is usually gradual because of the amount of time required. If you invest a little time each day toward build your practice, you will find that over the course of a month you have made gigantic strides. Days turn into weeks and weeks into months. Since the time is going to pass anyway, why not make it productive?
Focusing a little each day on law firm marketing will help build momentum. In this way, law firm marketing is like going to a gym to work out. If you get into the habit of doing it daily you will notice improvement in a few months. Once you begin to see the improvement you will be hooked on the effort required.
The most difficult hurdle is just getting started. Doing something today is great. Doing something consistently this week is fantastic. Doing something for 21 days this month means it will be ingrained into your routine. Once it is a part of your routine, you will be amazed at how quickly you make progress.
Start making law firm marketing a daily habit today and in a few months you will wonder why you waited this long.