There is one quality a lawyer can possess that is more valuable than all others when it comes to law firm marketing. That quality is an action orientation. Many attorneys will talk about things they want to do or they will talk about things they are going to do but when it comes time for action, they do not step up and get those things done.
If you are serious about law firm marketing you must make an effort to accomplish something every day. Even the smallest tasks, if assembled into a system, can have a big impact on your ability to attract clients.
This video helps anyone interested in law firm marketing understand the value of having an action orientation.