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Law Firm Marketing is Educational Marketing

Many attorneys confuse law firm marketing with salesmanship. While including a call to action with your message is necessary, the purpose of law firm marketing is to educate the prospective client. Education helps the prospective client understand why he needs you. Educational marketing helps build your credibility and it helps differentiate your law firm from all the others. This video provides a good explanation.
Your law firm marketing should educate the client in the reasons why he needs you. It should motivate the client to take action and it should differentiate you from everyone else who does what you do. This approach is not selling but it definitely will attract clients. That’s what law firm marketing is all about.

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