One of the constant battles in law firm marketing is the myth that lawyers do not sell. Nothing could be farther from the truth. Lawyers sell their ideas to their clients. They sell to judges and juries. They sell during a negotiation. Selling is simply persuading someone to take action. This video provides more detail.
Law Firm Marketing and sales are not the same thing. Law firm marketing helps to bring prequalified, presold clients to your doorstep. You must get them to take the action of hiring you. Inviting them to take that action is what sales is all about.