We are all creatures of habit. Legal marketing is nothing more than several habits grouped together into a system that leads to qualified prospective clients beating a path to your door. This video demonstrates a habit that can help you be informed about the events of the day – something that can come in handy when networking.
Making small talk is easy for some people. If you are like me and you hate engaging strangers in conversation, you will need to be up on the events of the day. I start my day off by reading a national and a local newspaper. This helps me think of topics to discuss when I need to “break the ice” with someone new. This also helps me identify potential clients and potential topics for articles and blog posts.
How can you adjust your daily routine to include legal marketing in your habits?