Using consultants to help with law firm marketing is a good thing. You know the law. Marketers know marketing. The Internet is a particularly complex marketing tool. Working with an Internet marketing consultant or web designer is a good idea.
While five questions may seem basic, hiring a law firm marketing consultant or an Internet marketing consultant or web designer to work with your law firm, is an important decision. I encourage you to choose carefully and ask the right questions before you sign a retainer agreement.
Here are the five questions you should ask before you hire an Internet marketing consultant.