If you have your sights set on making a great living and living a great life as a lawyer, it’s likely there are market place barriers standing in your way. However, the mental barriers holding you back may be just as strong, if not stronger. Most attorneys underestimate the power these mental barriers can have over your ability to develop new business.
Here are the four most common mental barriers attorneys face when it comes to law firm marketing:
Developing a Marketing Mindset: Learning how to self promote and sell your services is difficult enough. When you add the stogy old school culture that decries “just be a good lawyer and the clients will come” you have the recipe for a mindset that will lead to business prevention instead of business development.