Brochures are bad for law firm marketing for three specific reasons:
1). Most often brochures are about you and your law firm. They are not about the client and his needs. Any time you talk about yourself or your firm with a client, you lose. The client’s issue is always the most important thing on the clients mind. Every piece of your law firm marketing should be focused on the client’s needs.
2). Brochures do not sell. A brochure looks good but like a dim model on the runway, it is all looks and no substance. Your law firm marketing material must work hard for you. If it doesn’t it is worthless. Before you convince the client you are the right attorney for them you must first convince them they need to solve their problem. This means you need to create urgency. Usually, a brochure has no urgency associated with it. It is simply a good looking piece of four color paper folded over.