There is nothing sexier than having a good sequence mailing as part of your legal marketing plan. Yes. I am serious.
Very few lawyers are using direct mail these days. Some places in the United States, direct mail for lawyers is highly regulated. But even in the states where you can mail anything to anyone at any time, most lawyers are not using direct mail.
The reason for this is simple. They have not been able to make direct mail work for legal marketing. Notice the choice of language. I said THEY have not been able to make direct mail work. Our clients, one the other hand, know how to make direct mail work and work well.