You can improve your email newsletter performance easily and quickly by fixing your email subject line. This is something that most attorneys never give any thought to. In fact, most attorneys are not even sending out an email newsletter at all. But if you are reading this, there is a good chance that you are either sending out an email newsletter or thinking about sending out an email newsletter.
The way to get your email newsletter opened is to make sure your email subject line does one of four things:
- Attracts Attention