Meeting with potential clients is a necessary part of legal marketing. If you want to have good, productive meetings you need to prepare in advance. In this video (shot in the parking lot before an actual meeting) we discuss the four key components to legal marketing meeting preparation.
Asking yourself these four key questions before you go into the meeting will help you be prepared and focused.
If you are serious about creating a legal marketing plan that keeps your law firm full, you need to learn how to delegate. Delegation is as necessary in legal marketing as it is in any aspect of business. This video provides you with five steps to effective delegation.
Law firm marketing needs to become a habit if you want to be successful. Successful attorneys focus on accomplishing a little each day in order to make a big difference over time. There are lots of reason this strategy works. This video covers three of them.
Daily action eventually becomes a long term habit. Research indicates that habits are formed by repetitive action over 21 days. Focusing on law firm marketing each day will help create habits that will drive clients to you. You don’t need to spend an enormous amount of time on law firm marketing in order for it to pay off. Just an hour a day can make all the difference.
There is a feeling within the legal community that an attorney needs to be available to his clients 24 hours per day seven days per week. The common thinking is that this availability will help the attorney land more clients. Many attorneys structure their legal marketing in line with this belief. This is not true as this video explains.
The people who want you to be available to them 24/7 are usually not going to be the best clients. They are hiring an employee and not a trusted advisor. Of course, if you want to be an employee, you can sleep with your mobile phone under your pillow. Otherwise you should focus on limiting your availability to people who are clients. You should only allow perspective clients to have access to you at a time of your choosing.
One of the most frequent complaints I receive from attorneys is that they don’t have time for legal marketing. The feel overwhelmed, pressured and stressed out by managing the deliverables they must produce and the deadlines they are faced with. Making an action item list or a “To Do” list is one of the best ways to maintain your focus under the pressure of mounting deadlines.
Just about every successful attorney has some form of action item list. It helps keep them focused and organized. Here are four important reasons to use a “To Do” list in the day-to-day operation of your law firm.
One of the most powerful attorney marketing techniques in existence today has been around for a long time. Believe it or not, the hand written note can have as powerful an impact as your website, advertising or almost any other form of marketing. Many attorneys have a hard time finding a reason to send a hand written note to someone. This video helps you solve that problem.
The 10 reasons to send a hand written note include:
This short and simple video highlights the need for consistency in law firm marketing. Consistency leads to predictability and reliability.
Clients want a sense of security in dealing with an attorney. They want to feel the attorney is good at his job. This sense of competence starts with the way you present yourself and your services. If you provide a newsletter every month, consistently, clients will feel that your law firm is stable. If you consistently arrive early for meetings, clients will consistently have the feeling you value your time and their time. If you consistently follow up your meetings with email recaps of the conversation, clients will think you are diligent.
One of the questions I receive most often from people who are new to legal marketing is about learning what to do. People will say things like: “Joe is a great networker. I wish I could work a room like him.”
The truth is, you can work a room, or write outstanding marketing copy, or do anything else just like the people who do it best. To do so, you use a technique (applied here to legal marketing) known as behavioral modeling. This video explains: