Articles Posted in Law Firm Marketing Habits

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There is one quality that trumps all others in attorney marketing. That is persistence. Most marketing initiatives are only partially successful on the first attempt. Some adjustments always need to be made to the system to make it better, faster more productive or more efficient.

If you want to dominate your market, you need to be dedicated to attorney marketing. Even though success may not happen on the first try, persistence will win out in the end.

This video gives a couple of good examples of when persistence pays off in attorney marketing.

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One of the biggest mistakes I see attorneys make with law firm marketing is they make it about them. Law firm marketing is not about you. It is always about the client.

Imagine this scenario:

You go to a party and you sit down next to someone you just met. They immediately launch into giving you their resume. They tell you about the jobs they have held. They tell you about the things they have accomplished. They tell you where they went to school. Then they hand you a business card, ask you to call them and they walk away.

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There is one thing that separates successful lawyers from those who are not successful. That one thing is action.

One of the things I have noticed about attorneys who have built lifestyle law firms, that means they have built law firms that deliver high quality clients with matters that allow them to do their best work, is that they take some form of action each and every single day to improve their law firm.

That’s every day. They do something, even if it is just one thing. They make it a habit.

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We have talked about incorporating attorney marketing into your daily routine and we have talked about doing one last thing at the end of the day to make sure you attract clients. But one issue we have not addressed is your marketing intensity.

Think about marketing as being similar to working out in a gym. If you went to the gym and lackadaisically lifted weights you would not really get great results. But if you went to the gym and really gave a 100% effort you would get fantastic results from your workout.

The same principle is true with marketing. If you give 100% effort all the time with your law firm marketing you will get great results. If you give a half-hearted effort you will get crappy results. If you would like to see three specific examples of attorney marketing with intensity, check out this video featuring Dave Lorenzo, The Law Firm Marketing Expert.

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Email marketing is a highly effective way to develop and maintain a relationship with your client base. As long as you know the client or prospective client and you have permission to email them, you can (and should) do so regularly.

One of the issues lawyers face when using email for legal marketing, is the request of a client or a prospect to unsubscribe from an email list. Many people think this is an indictment of their marketing strategy or of their ability to write compelling copy. That is just not true.

When someone unsubscribes from your email list it does not mean you are a spammer. Many people think that an email that contains a marketing message is spam. It is not. In truth this message may be helpful to many people. If someone opts out, they do so for their own reasons. If you have permission to email them, you do not need to worry about this message being misconstrued as spam.

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So what does relaxation have to with attorney marketing?

When you are relaxed and free from stress you are more focused and more creative. Focus and creativity are key components to successful attorney marketing. Anything you can do to increase your focus and creativity will definitely help you not be a better marketer, but it will help you be a better lawyer.

One of the best ways to regain you balance and focus is to take a vacation. In this video, Dave Lorenzo expert in attorney marketing, shares his five tips for getting the most out of your next vacation. Dave’s five tips for maximum relaxation on vacation include:

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Many lawyers who want to focus on marketing claim they don’t have time. What they are really saying is they do not have their habits under control. One of the big misconceptions most lawyers face is the notion that time management must involve some complex system.

If you want more time for legal marketing you must develop good habits that are consistently followed. Start by not taking phone calls and answering email while you are not in your office. You will be amazed at how much time this frees up and how much more in control you feel.

This video demonstrates one small tactic, which if employed, can save you dozens of hours each month.