Articles Posted in Internet Marketing for Law Firms

Law week I posted this video about attorney marketing on the Internet and a number of people contacted me with follow up questions. Today I am going to try to answer some of those questions in this article and video. I am just going to answer them as they came in to me.

The Internet is a valuable part of an law firm marketing plan. Marketing on the Internet is like marketing anywhere else. The best place to start is by thinking about the things that make your law firm different and highlighting those qualities throughout your website.

Here are some of the most frequently asked questions about Internet marketing for lawyers:

This is a great video by Matt Cutts who is the head of Google’s web spam team. He describes how a Google search works.

• There are over 200 criteria for determining what search results are delivered. That means the Google algorithm is almost impossible for your average SEO guy to crack. So your neighbor-turned-SEO-expert probably only knows a little about how to get to number one on Google.
• Google takes synonyms into account in search. This makes sense but I wonder if it is only common synonyms or even some obscure synonyms.

There are lots of search engine optimization gurus out there who would have you pay a small fortune to get your website on to the first page of Google. And while this is terrific, if you can afford it, there are also three other ways to get some great leads from the Internet, for free.

Here are the three ways to be found in an online search:

Google Places

Using consultants to help with law firm marketing is a good thing. You know the law. Marketers know marketing. The Internet is a particularly complex marketing tool. Working with an Internet marketing consultant or web designer is a good idea.

While five questions may seem basic, hiring a law firm marketing consultant or an Internet marketing consultant or web designer to work with your law firm, is an important decision. I encourage you to choose carefully and ask the right questions before you sign a retainer agreement.

Here are the five questions you should ask before you hire an Internet marketing consultant.

Law firm marketing is about perception. You are trying to influence the perception of people who are looking for a lawyer. First impressions are critical to your success as an attorney.

If you are serious about law firm marketing you must pay careful attention to the first impression you make when someone visits your website. As the saying goes, you never get a second chance to make a first impression.

This video discusses three things that are critical in making a first impression on line.

Most lawyer websites look similar. It seems as if each lawyer marketing his services went to the Same-Old-Same-Old School of web design. The content is all about the attorney. The pages are dull and drab. And there is no way to tell one from the other. This video gives you three ways to change that.

There are three easy ways to use the Internet to differentiate your law firm from your competitors. They are:

Use Video

There is a way for you to come up at the top of the search engine results for your local area without paying a penny or hiring a law firm marketing company. That is to set up a listing in the Google Local Directory. This video demonstrates how to do that.

Google is the top search engine in the world. Seventy percent of the population of the United States will go to the Internet to find a product or service. There are people out there right now searching for your law firm.

Will they be able to find you?