Earned media also known as public relations plays a key role in legal marketing. Being quoted in the newspaper or in a magazine as an expert is a phenomenal way to boost your credibility and enhance your visibility. If you would like to enhance your ability to be quoted in the media you need to establish relationships with reporters, editors and producers.
We have more ways to contact members of the media today then we ever did before. This video provides you with a couple of different ways to reach out to influential people in the media and offer your services as an expert.