There is a common law firm marketing misconception that is pervasive among “old school lawyers”. I am referring to the school of thought that confuses good law firm marketing with people who scream and shout on television or appear in advertisements on the side of a bus or billboard.
Those are forms of advertising which indeed is part of marketing but they are not the most effective marketing vehicles for lawyers and law firms.
Law firm marketing is about building relationships with clients through education. Only a small percentage of attorneys understand this but those who do are certain to be successful.