Articles Posted in Attorney Education

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There is a common law firm marketing misconception that is pervasive among “old school lawyers”. I am referring to the school of thought that confuses good law firm marketing with people who scream and shout on television or appear in advertisements on the side of a bus or billboard.

Those are forms of advertising which indeed is part of marketing but they are not the most effective marketing vehicles for lawyers and law firms.

Law firm marketing is about building relationships with clients through education. Only a small percentage of attorneys understand this but those who do are certain to be successful.

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I am thrilled to introduce our latest innovation. We call it the Valtimax Client Orientation System.

This system is designed to help you get clients on board more efficiently while deriving the most value from the relationship.

The Valtimax Client Orientation system is an excellent tool to a law firm marketing plan as well as a law firm strategic plan.

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There are several lawyers out there who claim to be marketing experts. Many of them occupy their law firm marketing role on a part time basis – while they continue to practice law. You need to be very careful if you are thinking about hiring one of these folks.

You wouldn’t go to a part time heart surgeon if you needed bypass surgery. You would not take you dog to a part time vet. You should not trust your marketing to a full time lawyer pretending to be a part time guru.

This video explains why.

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Last week I had the pleasure of speaking with Gerry Oginski, an attorney from Great Neck, New York. He has been reading The Rainmaker Lawyer Blog for a while and he was complementary of the content and my position on several law firm marketing issues. I was flattered, humbled and honored by Gerry’s comments. You can only imagine how I felt when I saw the video below posted on his Youtube channel page.

Once again Gerry, I thank you for the kind words.

For those of you who are interested in seeing what Gerry does when he is not trying Medical Malpractice cases, visit The Lawyers Video Studio.

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Being a sole practitioner or the managing partner of a small law firm can be a lonely role. One of the ways to combat the loneliness is also a great way to commit yourself to lifetime learning for attorneys. This can be done by forming a small group of likeminded people dedicated to individual improvement. This is called a mastermind group.

Mastermind groups have some specific advantages. They include:

Advanced Problem Solving (and Problem Prevention)