Articles Posted in Attorney Client Relationship

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There are four relationships that are of critical importance to attorney marketing. Each of them are critical in their own right, but when you look at them together you realize that these four relationships impact every aspect of your working life.

These four relationships are:

  • Your relationship with Time
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Most lawyers forget to ask themselves a key question when working with a client. This question has implications beyond law firm marketing but it is a critical component of any law firm marketing strategy. Lawyers should constantly ask themselves: “What’s next for my relationship with this client?”

This video will help you bring this into focus.

 

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What does legal marketing have to do with a barbershop? About a month ago I told some friends the story of how I switched barbershops after three years. The story has an important lesson for anyone interested in legal marketing.
 
 

The moral of this story is: If you want your legal marketing to be effective, it has to be about the needs of the client. If you make your legal marketing about you, it will not only be ineffective, it will drive clients away.

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Law firm marketing is not just about finding new clients. A big focus of successful attorneys is on deepening relationships with existing clients. This is a critical component of any law firm marketing plan that must not be overlooked.

If you think about some of the rewarding relationships you have developed over the years, I’m sure you’ll find they all have a few things in common. I have outlined five of those qualities and highlighted them in this video.