There are several lawyers out there who claim to be marketing experts. Many of them occupy their law firm marketing role on a part time basis – while they continue to practice law. You need to be very careful if you are thinking about hiring one of these folks.
You wouldn’t go to a part time heart surgeon if you needed bypass surgery. You would not take you dog to a part time vet. You should not trust your marketing to a full time lawyer pretending to be a part time guru.
This video explains why.