If you are an attorney marketing your law firm you must be courageous if you want to be effective. Effective marketing makes you look sound and feel different than every other law firm.
Differentiation is the name of the game when it comes to attorney marketing. But being different will often mean that you will get ridiculed by your peers. Perusing an unusual marketing strategy will help you land new clients but you must have the courage to take the first few steps.
Standing out from the crowd is tough as this video explains.