Referrals area a critical component of any attorney marketing plan. There are many different ways to pass a referral to another attorney. Some of them are more effective than others.
The two ways covered in the video include the “in-person Introduction” and the “email introduction” each of these methods is effective however I prefer the in-person introduction whenever possible. The in-person intro conveys the importance of the relationship between you and the client you are referring. It also shows the respect you have for the attorney to whom you are referring the client.
Remember: A referral is a referral only if the person you are sending to the other attorney is ready, willing and able to use his services.
In this video we discuss the most effective ways to pass a referral to a colleague.