This is one of the attorney marketing questions I hear most frequently. People want to know how often they should write something on their blog. Naturally, I respond with a question:
How often do you speak with your best friend?
The idea behind a blog is relationship development. You are writing not only to educate but also to develop a rapport with your reader. When people like you, they want to hear from you more often.
Side note: That’s another reason video works well. People like the passive nature of video and they get their “relationship fix” without having to do the work of reading.
Yes. I know. You want a direct answer.
Here it is:
If you really want your blog to be a relationship development tool, you need to write an article and post it at least once a week.
If you want a better relationship, post something three times a week.
If you want a great relationship, post something every day.
Get the point?
Ultimately, all relationships come down to communication and trust. If you want a good relationship with your readers, you will communicate more often.
Imagine what would happen if you only communicated with your spouse once a week?