If you want to grow your law firm you must spend a good portion of your time working on legal marketing.
The challenge comes in managing the time and money you spend on legal marketing.
There are two things that can help you manage these precious resources and use them efficiently and effectively.
I call these assets the legal marketing multiplier as this video explains.
The legal marketing multiplier looks like this:
Action X Intensity = Fantastic Success
In order to be effective at legal marketing you must give 100% effort and you must be focused on achieving a specific goal.
That being said, you should test your initiatives before full implementation. All marketing and advertising campaigns should be tested on a small scale. Test, monitor progress, adjust and then fully implement.
You can multiply your success but first you must take action.