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Law Firm Marketing: Keep it Simple

If you want to attract more clients as a lawyer you need to keep you communications messages simple. Do not try to dazzle people with your brilliant command of big words. Make sure you are easy to understand.

This video explains the concept:

Really intelligent people can break difficult concepts down into easy to understand messages. You should strive to master that skill.

If you make things easy to understand, you will get hired more often.