If you own a law firm you have a responsibility to make money.
You read that correctly. If you are a law firm owner, you are required to make money or you will be out of business.
As a lawyer you are part of a profession. You have professional responsibility. You must adhere to a code of ethics. But if you own your own law firm you must also live up to your responsibility as a business owner.
This video explains:
Too many lawyers use the the argument of professional responsibility as an excuse for not marketing. In reality, the two role, business owner and professional can and should coexist.
If you want some guidance on law firm marketing you have come to the right place. Stop back here a few times each week and you will find some of the best information available on law firm marketing.