Legal marketing and consistency go hand-in-hand. Consistent, focused effort over time will lead to positive legal marketing results.
Here are three ways consistency can help you develop deeper relationships with your clients.
1). Consistency demonstrates Integrity
If you do what you say you are going to do you are being consistent. People will be able to depend upon you. This is the definition of integrity. In the minds of people who know you, you will be viewed as a high integrity person because of your repeated, consistent actions.
2). Consistency demonstrates reliability
Once people believe you will do what you say you will do, they will begin to rely on you. This reliance is a good thing. It means they believe you. You have credibility.
3). Consistency leads to trust
Once people know you have integrity and they know you are reliable, they will trust you. Your behavior, over time, has earned you this trust.
All three of these elements are important in legal marketing. This video goes into more detail.
- Taking action is good
- Taking correct action is better
- Taking correct action consistently is best
How you do one thing is how you do everything. Always give a consistent, one hundred percent effort. You never know when someone is watching. Consistency and strength of character are two of the most powerful forms of legal marketing.