In case you still have not added a newsletter to your legal marketing, this video describes an actual client success story. A printed newsletter that is mailed once each month is one of the best ways to stimulate referrals from clients it is essential to any legal marketing campaign.
Add newsletters to your legal marketing plan today. Start small if you must. Pick out just 200 clients, former clients or friends and relatives. Write an informative newsletter with a couple of articles and send it out via the Postal Service. In a few months you will notice that you seem to get more referrals. You’ll also notice people coming into your office with the newsletter in hand, referencing things you have written.