A good way to approach a new client about doing legal work is to offer to audit their legal documents for them. Most companies have not had their legal documents reviewed by an independent third party. A good call to action in any legal marketing campaign can and should include offering to conduct a legal document review for your prospective client. This video describes how to set this up.
Add a legal document audit to your legal marketing plan today. It is a great way to begin a relationship and it will definitely be helpful to the client.