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Law Firm Marketing: How to Write a Special Report in 4 Hours or Less

Special reports can be a valuable tool in your law firm marketing plan. Many lawyers think writing a special report will take too much time. This video outlines the four steps to writing a great special report.
 
 

Here are the eight steps outlined in the video. Be sure to watch the video for the details:

Law Firm Marketing Special Report Step 1: Go through things you have written in the last six months and select appropriate content.

Law Firm Marketing Special Report Step 2: Put you content into list format.

Law Firm Marketing Special Report Step 3: Edit the document for clarity and brevity.

Law Firm Marketing Special Report Step 4: Write a summary for the beginning of the report.

Law Firm Marketing Special Report Step 5: Write a conclusion for the end of the report.

Law Firm Marketing Special Report Step 6: Hand out to non-lawyers for feedback. It is very important to get feedback from people who are in your target audience.

Law Firm Marketing Special Report Step 7: Make any final adjustments to the special report.

Law Firm Marketing Special Report Step 8: Have the document copyedited by a professional.

Writing a special report is a great way to give your law firm marketing a jump start. Find a way to work it into your law firm marketing plan today.