If you need more reasons why you should make law firm marketing a priority this video should help you. Speed is everything in executing your law firm marketing plan.
Here are five reasons why speed is a competitive advantage in law firm marketing:
The faster you execute the tactics in your law firm marketing plan the more difficult it is for your competition to keep up. If you get signed to speak at every major convention in your market niche your competitors will be preempted. If you write an article for a trade journal first, they won’t need an article from another attorney. If you answer the call of the television producer first, they won’t call anyone else. Speed kills…your competition.
The second reason speed is a competitive advantage for your law firm marketing is because it gives your clients a sense of reliability. If you say you are going to do something and you do it immediately, your prospective clients begin to believe you even if they do not know you well. Believability is the foundation of trust.
The third reason speed is a competitive advantage in law firm marketing is because making decisions quickly gives you the opportunity to correct them if they are imperfect. Let’s face it, not every decision is a winner. If you make decisions quickly and they are not optimal, you can correct them quickly.
The fourth reason speed is a competitive advantage in law firm marketing is because it will help you make money faster. If you have a great law firm marketing idea, and you execute it quickly, and it works, you will have more money in your pocket.
The final reason speed is a competitive advantage in law firm marketing is because it will help you do more in less time. This means the sheer quantity of your marketing will be greater and you will be able to realize more cases in less time.
Overall, speed is a huge advantage in law firm marketing. An attorney who executes law firm marketing tactics quickly will always have a waiting room full of clients.