Earned media also known as public relations plays a key role in legal marketing. Being quoted in the newspaper or in a magazine as an expert is a phenomenal way to boost your credibility and enhance your visibility. If you would like to enhance your ability to be quoted in the media you need to establish relationships with reporters, editors and producers.
We have more ways to contact members of the media today then we ever did before. The media can be your best friend when it comes to building a reputation. Reach out to members of the media and offer your services in providing expert “background information”.
Starting a relationship as someone who can be a resource for them is a great way to stay on top of their mind. If you provide them with great insight and information they will remember you when it comes time to feature you in a story.