Legal Marketing | Attorney Marketing | Marketing For Lawyers

Every dollar spent on law firm marketing should return at least a dollar in profit. Most lawyers understand this concept called: Return on Investment.

What most lawyers (and most businesspeople) do not understand is that there is also a return on investment associated with your time.

Think about it: Your time is a perishable product. You will never be able to use the last 3 minutes again. You must invest your time wisely. This means you must receive a return on your investment of your time.

This video explains this concept in greater detail.

The choice is yours. You can waste your time or you can invest it doing things you think will provide you with an adequate return on your investment.

When it comes to law firm marketing, it is important to remember that the investment of your time will extend well beyond any initial marketing activity.

For example: Attending a networking meeting means investing about 2 hours, initially. However, if you meet five potential referral sources and you want them to send you clients in the future, you must invest additional time in each of them. If you invest 10 hours in writing to, dining with and socializing with each of those five contacts, you must receive a return on investment equal to 50 hours of your time.

Keep this return on investment equation in mind whenever you are focusing on your law firm marketing initiatives.

There are rules for everything these days. In fact, most professionals have rules you have to follow in order to work with them. Yet lawyers never seem to make rules for themselves when it comes to clients, payment and acceptable behavior/participation.

This video has more on this topic.

If you run your own law firm you get to make the rules. Period.

The key lies in not only establishing the rules but also in enforcing the rules. Legal marketing requires consistency. Run your law firm how ever you would like just be legal, more and ethical and consistent.

Why do most of us have trouble asking for money?

No matter how good your legal marketing is, if you don't get paid, you will be unhappy.

Since most of our clients have trouble asking for money, particularly when the client is required to pay for the service up front, we decided to make this video. Use these tips to help you ask for money and get paid faster.

You have every right to get paid for your services. While you may have an altruistic motive for doing what you do, you also have to eat. You need money to do that.

Incorporate these suggestions on getting paid upfront into your legal marketing today.