Legal Marketing | Attorney Marketing | Marketing For Lawyers

Many attorneys tell me that direct mail doesn't work for legal marketing. I believe this is true FOR THOSE ATTORNEYS. However there is a way to ethically use direct mail to enhance your legal marketing plan.

This process is called a reciprocal mailing strategy and this video explains it in detail.

Here is a summary of how a reciprocal mailing strategy works:

• Find a lawyer in a practice area that is not competitive to yours.
• Ask that lawyer to write a letter introducing you to his clients.
• Allow that lawyer to offer his clients a subscription to your newsletter free of charge.
• You do the same thing for that lawyer to your client base.

This strategy works well when you are sending direct mail letters. It is an introduction from someone the client trusts and you are offering valuable information.

Please note that you are sending a newsletter and not a direct mail solicitation. But you can now send a newsletter to that prospective client every month.

This is just one of the ways you can make direct mail work for you. I highly encourage you to take advantage of this opportunity.

There is one quality a lawyer can possess that is more valuable than all others when it comes to law firm marketing. That quality is an action orientation. Many attorneys will talk about things they want to do or they will talk about things they are going to do but when it comes time for action, they do not step up and get those things done.

This video helps anyone interested in law firm marketing understand the value of having an action orientation.

If you are serious about law firm marketing you must make an effort to accomplish something every day. Even the smallest tasks, if assembled into a system, can have a big impact on your ability to attract clients.