Have you ever wondered how to instantly get someone to like you? Building rapport is critical to success in a face-to-face meeting. This short video describes how you can instantly build rapport with your prospective client.
You can also use the technique described in this video to disarm your client and get him to open up and answer any questions you may have. Bonding and rapport are two essential elements to legal marketing. Try this technique at your next meeting.
Somehow law firm marketing gets sucked into the debate about whether or not the practice of law is a business or a profession.
The other day I overheard a couple of lawyers rehashing this debate (the discussion began with the viewing of a television commercial).
Ultimately, as a lawyer you are a professional. This means you have standards you must uphold. It means you have ethical guidelines you must follow. When you open your own law firm you also have a business. When you are a partner in a business you have a responsibility to the other owners of the business to make as much money as possible.
So why can't you run your business in an ethical way and still make money? This video goes into detail on that specific point.
I get sucked into this debate because many lawyers see law firm marketing as unethical. It is almost as if you are supposed to sit back and wait for clients to find you and not promote yourself at all. I understand that there are some unethical people out there doing crappy things with marketing. But you find that in any business. Don't lump law firm marketing into the business vs. profession debate.
In the end, there is no debate. Be professional and run your business.
If that title doesn't grab your attention I don't know what will. In reality, law firm marketing is like sex in SOME ways. This video goes into detail.
The bottom line on the comparison between law firm marketing and sex is that you have to implement new things multiple times in order to accurately judge their effectiveness. You never want to do it just one time.
When it comes to law firm marketing being persistent always pays off. I am not talking about being annoying. I am talking about persistently keeping in touch with your perspective clients in a way that educates, informs and entertains them. This video offers some guidance.
How persistent are you with your law firm marketing? Do you keep in touch with everyone you meet? Do you follow up with discipline? Add some persistence to your law firm marketing plan today. It will pay big dividends down the road.
Have you ever wondered how some lawyers attract clients effortlessly while others have a difficult time just finding one? One of the secrets to the success of law firm marketing experts is persuasive copywriting. In this video I share the formula for persuasive copywriting in law firm marketing.
If you want to take your law firm marketing to the next level, use this persuasive writing formula today.
Why do people choose you over every other attorney? Your legal marketing should help you develop a powerfully effective personal brand. It should differentiate you from the competition. This video explains.
You want to be the "name brand" lawyer and your legal marketing should help make that happen for you. Focus your legal marketing and use it to enhance your image and your personal brand.
In case you still have not added a newsletter to your legal marketing, this video describes an actual client success story. A printed newsletter that is mailed once each month is one of the best ways to stimulate referrals from clients it is essential to any legal marketing campaign.
Add newsletters to your legal marketing plan today. Start small if you must. Pick out just 200 clients, former clients or friends and relatives. Write an informative newsletter with a couple of articles and send it out via the Postal Service. In a few months you will notice that you seem to get more referrals. You'll also notice people coming into your office with the newsletter in hand, referencing things you have written.
It has been a month since I posted a Law Firm Marketing Video on this site. The reason for the hiatus was our office move (which turned out to be more complicated than I originally thought). But now I am back and effective today you can expect a new law firm marketing video every weekday from this point forward. My renewed focus has inspired me to share some thoughts on getting law firm marketing back on track with you. That is exactly what I describe in the video below.
With the fast pace of life and a law practice it is easy for your focus to wander away from law firm marketing. If you follow the steps outlined above you will definitely be able to get back on track quickly. The key is to dive right in with a renewed sense of urgency.
