You must demand a return on investment from your law firm marketing. Every dollar you spend should return a minimum of $1.01. This video describes how to measure the return on investment.
Measurement is the first step toward law firm marketing success. Once you measure it, you can manage it. If you cannot measure it, you should not do it.
March 8, 2011 How Direct Mail Works in Legal Marketing Many attorneys tell me that direct mail doesn't work for legal marketing. I believe this...
March 1, 2011 Law Firm Marketing: Most Valuable Quality There is one quality a lawyer can possess that is more valuable than all others...
February 2, 2011 Law Firm Marketing and a Common Mistake There is a common law firm marketing misconception that is pervasive among "old school lawyers"....
January 27, 2011 Legal Marketing: How to Contact a News Reporter Earned media also known as public relations plays a key role in legal marketing. Being...
January 24, 2011 Law Firm Marketing is Your Responsibility If you own a law firm you have a responsibility to make money. You read...
January 19, 2011 Valtimax Client Orientation System I am thrilled to introduce our latest innovation. We call it the Valtimax Client Orientation...
